Bob Willard: Quantifying Sustainability Opportunities/Benefits

This practical guide, written by a business professional for business professionals, convincingly argues that executives do not have to be transformed into tree-hugging environmental activists to reap the benefits of sustainability. They can remain just what their shareholders expect them to be — hard-nosed executives who evaluate proposals on their bottom-line merits. Saving the world and making a profit is not an either/or proposition; it is a both/and proposition. Good environmental and social programs make good business sense.